Conversion Matters

Dan Thies, of Stompernet, has released a pretty neat video and report. You can find it at his Link Liberation website.

Make sure you watch the video. However here is a quick overview and links to the plug-ins recommended in his post.

Leverage Engines

The idea behind this is to create a system, similar to a News aggregator, in which you find related content to your niche and generate a unique content based on it. It is important to note that you are not stealing content here. You should aim to either give an opinion of article or build upon the core idea. This will give you loads of content to keep your visitors coming back and the search engines for that matter.

You should also create your own articles to go on the site as well. There are a couple reason that you should do this. You want to build up your reputation on internet as a leading authority in your niche. So just as your business needs a Unique Selling Point(USP) so does your online persona. No one likes a robot. The end goal of creating a leverage engine is to build more traffic and better rankings with less work. Creating your own articles gives you an opportunity to create those much wanted back links. If your leverage engine works the way it should and attracts back links, you will be able to feed this into your money site.

Something I noticed with creating articles is that the more you try to sell in the article; the less successful it is. You obviously need to give the reader a reason to visit your site. Most people are looking for answers to something and you can tap into questions that people might ask. If you build the article around that you will get a more responsive reader.

Wordpress Leverage Engine

Dan Thies talks about using Wordpress as his leverage engine. Due to Wordpress’s simplicity almost any one can implement this solution. Many hosting providers will provide an install option through your website control panel.

Get Wordpress 2.8 here
Here is a list of the plugins that are needed.
Wordpress Plugins
WP-o-Matic
SimplePie
YARPP

You should now if you haven’t already watch the video

Leverage Engine

Related posts:

1. Using Articles for Generating Traffic to your Website
2. Where to find places to get backlinks for your niche
3. 9 of 101 Ways to Promote a New Blog
4. Secrets of Successful Internet Marketing: Why Use Video?
5. The Video Boss and Google Social Circle